This content was sent in by Steve Marshall, who is a payday loans specialist and works in the short term loan industry.
As you turn your computer on to look for a service or product, you will enter some words as your search before you hit the enter button. The list of websites that comes up as you results will be long and most people will begin with the one at the top of this list. Have you ever wondered how that site got so lucky to be on the top of the list?
It got there because of a technique that is called search engine optimization. Known also as SEO, it helps the search engines we use everyday to locate and rank each website which will put one highest on the list and thus giving that site more traffic. A search engine, Google, MSN and Yahoo, are all machines and so they will view a website differently than a human would. Yahoo for example, will not see your fantastic layout or understand how many times you update you information because it is text-driven, as are all search engines.
They obtain their results by indexing, calculating, crawling and retrieving the relevant results to the search words you used. This is where spiders are used to follow links from here to there as they index all related findings.
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